How do you plan
The facilitated brain storming session has a structure and is designed to capture the knowledge and experience of the team and to channel it to develop a defined response to what could go wrong.
‘Tell it early, tell it all, and tell it yourself’ is often cited as the best response to a crisis. Through creating scenarios and role play, this approach can be stress tested by the team, a clear plan formulated, and owners of each aspect identified.
Internal and external communications strategies are identified, with social media and traditional media plans put in place.